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Who we are

Specialists in HIGH VOLUME and TRACKING research, comprised of an experienced, professional team that is highly customer-oriented and supported by modern technological platforms in the following systems: CAWI – IVR – CATI – TAWI integrated with WEB Report systems.
Vast expertise in research on:

Experience
Brand Equity
Mystery Shoppers
Innovation
Marketing

Our Specialization

Experience - Loyalty

Tracking Programs for measuring customer experiences and loyalty through Customer Service Feedback Surveys via an integrated capture/process technological platform and display of results.

Marketing - Insight

Programs and studies for measuring Brand Equity - Positioning - Innovation - Marketing and Shopper Understanding through qualitative and quantitative studies.

Mystery - Shopping

Tracking Programs for measuring and controlling standards, service protocols, and assessments of points of sale through mystery shopper visits via a technological platform.


Technology

Technological Platform for Tracking

Capture, confirmation, process AND display WEB Report.

Web Responsive Information System

Display of results in WEB Report modern systems.

ONLINE SURVEY
PANELS

Representative communities at the national level for implementation of CAWI surveys.

PLATFORMS FOR
CAWI – IVR – CATI – TAWI SURVEYS

Specific modern platforms for uploading surveys to integrated systems.

PLATFORMS FOR
MYSTERY SHOPPERS

Modern WEB platform for incorporating and managing Mystery Shopper programs with national coverage.

Resources

We boast a distinctive technological and operational organization, comprised of expert professional teams supported by a modern technological infrastructure and a Quality Management System that is certified under the stringent ISO International Standard 20252.

  • Management control and procedures under certification of the
    ISO Standard 20252.
  • Platforms and software for surveys: CAWI – IVR – CATI – TAWI.
  • Web Report Platform Systems with integrated processing.
  • Computational infrastructure with backup servers.
  • Rooms for Focus Groups and observation.

Professional Team

Ramón Cavieres T.

CEO
ramon.cavieres@activaresearch.cl

Catalina Carreño U.

Unit Manager
Marketing - Insight
catalina.carreno@activaresearch.cl

Rodrigo De La Riva E.

Business Unit Manager
Experience
rodrigo.delariva@activaresearch.cl

Patricio Rojas B.

Manager Unit
Audit and Control of Standards
patricio.rojas@activaresearch.cl

Eduardo Viveros B.

Chief Technology and Operating Officer
eduardo.viveros@activaresearch.cl

Daniella Inostroza O.

Account Director
Experience

Carolina Morales C.

Account Director
Marketing Insight

Sofía Arbulú C.

Project Manager
Marketing - Insight

Carolina Faúndez G.

Project Director
Experience

Catalina Valdés H.

Project Director
Audit and Control of Standards

María Paz Demangel D.

Qualitative Studies Analyst
Qualitative Unit

Simón González D.

Studies Analyst
Experience

Pablo Poblete A.

Analyst of Studies
Audit and Control of Standards

Fabián Pino

Manager IT
Technology Unit

Alejandro Martinez C.

Quality Management Analyst
Quality Control Unit

CERTIFICATIONS AND MEMBERSHIPS

WHERE ARE WE LOCATED?

Central Offices
Providencia 1760, Office 1804 Providencia Santiago – Chile
Telephone Number+562 27513000 info@activaresearch.cl

Our Clients

Mejorar la experiencia del cliente no es ni más ni menos que tener la visión del cliente en todo momento. En el diseño del producto - servicio, en la conformación de la oferta, en la aproximación de venta y en la prestación del servicio.

experiencia - lealtad

Estudios y Programas de Tracking para medir experiencia
y lealtad de clientes por medio de:

  • Diagnóstico de Costumer Journey
  • Tracking de Encuestas Post Atención - EPA
  • Drivers de Abandono
  • Moderna plataforma tecnológica integrado de captura - proceso y despliegue de resultados WEB
  • Equipo profesional experto
Entender la relación y vínculo del consumidor y shopper con todo el Mix de Marketing es clave para realizar una gestión focalizada de las variables del marketing, marketing On Line y Redes Sociales.

Marketing - Insight

  • Estudios y Programas para medir Brand Equity — Posicionamiento — Innovación - Publicidad y Shopper Understandirg
  • Diseños cuantitativos y cualitativos
  • Equipo profesional experto
Validar si los estándares de atención de los clientes se desarrollan de acuerdo a los protocolos de atención y modelo de experiencia definida, es un proceso clave que potencia la estrategia de mejora continua de las empresas. Nuestra unidad de Mystery Shopping le permite identificar fortalezas y debilidades en la aplicación de los estándares de clientes permitiendo actuar de manera continua en las mejoras

Mystery Shopping - Audítorias

  • Programas de Tracking para medir y controlar estándares - protocolos de servicios y auditorias de puntos se venta, por medio de visitas de clientes incognitos
  • Programas de:
    • Clientes incognitos — Mystery Shopper
    • Auditorías de puntos de Venta
    • Auditorías de Call Center
    • Levantamiento de precios y ofertas
  • Moderna plataforma tecnológica integrado de captura - proceso y despliegue de resultados WEB
  • Equipo profesional experto

política de calidad

Activa Research asume el compromiso de incorporar la calidad como centro de su gestión y trabajar con estándares que permitan
que nuestros clientes tengan una experiencia de servicio sobresaliente, que cumpla con sus necesidades y expectativas.

Los principios que sustentan nuestro compromiso con la calidad son:

Apoyar estratégicamente a nuestros clientes y contribuir al éxito de sus negocios por medio de la entrega de información con valor agregado

Implementar normas, procedimientos e instructivos claros que nos permitan realizar un trabajo planificado, organizado y controlado.

Capacitar a nuestros equipos para mejorar sus competencias y, por su intermedio, materializar nuestra misión y visión organizacional.

Controlar la calidad de nuestro trabajo en forma sistemática y hacer de la mejora un proceso constante.

Escuchar la opinión de los clientes e incorporar las oportunidades de mejora en nuestra propuesta de valor.

Improving the customer’s experience means always keeping the customer’s vision in mind. During product/service design, while preparing the offer, closing the sale, and providing the service.

Experience - Loyalty

Tracking Programs and Research for measuring customer experience
and loyalty using:

  • Customer Journey Diagnostic Assessment
  • Tracking Customer Service Feedback Surveys
  • Drivers of Customer Abandonment
  • Modern integrated capture/process technological platform and display of WEB results
  • Expert professional team
Understanding the relationship and link between the consumer and shopper with the entire Marketing Mix is essential for carrying out targeted management of the marketing variables, on-line marketing, and social networks.

Marketing - Insight

  • Programs and studies for measuring Brand Equity - Positioning - Innovation - Marketing and Shopper Understanding
  • Quantitative and qualitative designs
  • Expert professional team
Confirming whether customer service standards are being implemented in accordance with service protocols and the defined experience model is a fundamental process that enhances the continuous improvement strategy of companies. Our Mystery Shopping unit allows for the identification of strengths and weaknesses in the application of customer standards, enabling continuous improvement.

Mystery Shopping - Assessments

  • Tracking Programs for measuring and controlling standards, service protocol, and assessments of points of sale through mystery shopper visits.
  • Programs involving:
    • Mystery Shoppers
    • Assessments of Points of Sale
    • Call Center Assessments
    • Raising of prices and supply
  • Modern integrated capture/process technological platform and display of WEB results
  • Expert professional team

Quality Policy

Activa Research takes on the commitment to include quality as a core element of its management and to work with standards
that allow our clients to have an outstanding service experience that fulfills their needs and expectations.

The principles upholding our commitment to quality are the following:

Strategically supporting our clients and contributing to the success of their businesses by providing information with added value.

Implementing standards, procedures, and clear guidelines that allow us to carry out a planned, organized, and controlled task.

Training our teams to improve their skills, and through you, achieving our organizational vision and mission.

Controlling the quality of our work systematically and striving for continuous improvement.

Listening to the opinions of customers and integrating opportunities for improvement into our value proposition.